Jan Radicke
Project coordinator Ilmkubator and start-up coach
+49 3677 69-2528
Visitor Address:
Ilmenauer Ideen Inkubator
Langewiesener Str. 32
98693 Ilmenau
In this two-part workshop series, you will learn and apply the tools to develop a sustainable business model. Use creative and collaborative methods to make your products or services unique, sharpen your customer focus and understand how to beat the competition.
The Business Model Workout is an English-language workshop offered by the Ilmkubator. It is aimed at students as well as employees and researchers at the university. Together with peer founders, in your own office space and using a well thought-out module structure, the most important start-up topics are explored and applied to your own idea. Within the program, the market is analyzed and strategies are developed for your own offer and target group approach.
The 2024 program offers space for up to 15 participantswho are supported in two modules.
Module 1: From the idea to the business model (June 11, 9 a.m. - 1 p.m.)
Understand who your target customer is and what they really need. Understand the differences in specific business models and revenue streams. What are the core components of a business and what to look out for?
Module 2: Market and Competition (June 18, 9:00 a.m. - 1:00 p.m.)
There is always an alternative for your customers. Learn how to analyze your competitors and where the market potential lies.
Would you like to attend the workshop but don't have a business idea at the moment? No problem! In the first workshop we will identify exciting topics and develop new ideas. Of course, you can also bring your own idea and work on it.