Media students from Technische Universität Ilmenau presented communication campaigns they had developed for a real client, Kreissparkasse Gotha, at the end of their seminar "Berufsfeldorientierung PR" on July 7. Like professional agencies, they presented their concepts in a so-called pitch in four groups to a jury of professional communications experts, who chose the best campaigns at the end.
For one afternoon, the 24 bachelor students presented their professional communication concepts in the Curie auditorium of the TU Ilmenau, which they had worked out in three months as part of their Applied Media and Communication Studies course in the practical seminar "Berufsfeldorientierung PR". Using the theoretical knowledge they had acquired in the previous winter semester, they developed sophisticated strategies and concrete action plans in the practical seminar. In addition to the course instructor Elisabeth Wagner-Olfermann, they were supported by a professional from the business world: Ninette Florschütz, managing director of MITTKOM GmbH in Gotha, which specializes in communications for medium-sized businesses.
The client for the PR campaign was the Kreissparkasse Gotha, which had commissioned the students with two campaigns at once in a briefing at the beginning of April: one to market the Kreissparkasse's products to a younger target group and one to recruit trainees and skilled workers. Two groups of five or six students each worked on one of the two assignments. The jury consisted of the seminar's course instructor, MITTKOM's managing director and representatives of Kreissparkasse Gotha led by CEO Jörg Kriegelstein.
