The paper jointly submitted by Prof. Bach and Prof. Geigenmüller (FG Marketing) with the title:
Internationalisation of services to exploit cross-border business opportunities: The role of service type, firm size and national culture
was accepted at the 21st McGill International Entrepreneurship (MIE) Conference in Galway.
Prof. Bach and Prof. Geigenmüller will therefore present their paper at the conference in Galway (Ireland) at the end of August.
This year's conference, which is jointly organized by the Department of Marketing and the Whitaker Institute of the National University of Ireland in Galway, will focus on Speed, Diversity, Complexity in International Entrepreneurship.
For more information on the conference, click here.