News

Examination dates and forms in summer semester 2024

At a glance: When will my exam take place at the Marketing Group?

Internationales Marketing in Wachstumsmärkten
(PStO 2021; MW, WIW, WI, TBWL)

  • Exam form: Written examination performance (duration: 60 min.)
  • Examination date: 16/08/2024, 11h00 - 12h00, K-Hs 1


Business-to-Business-Marketing
(PStO 2021; MW, WIW, WI, IBE)

  • Exam form: Written examination performance (duration: 90 Min.)
  • Examination date: 20/08/2024, 09h00 - 10h30, NEW: HU-Hs (room change on 16/07/2024, see OTT)


Marketingmanagement und Technologiemarketing
(PStO 2021; MW, WIW, WI, TBWL u. a.)

  • Exam form: Written examination performance (duration: 60 Min.)
  • Examination date: 25/09/2024, 09h00 - 10h00, H-Hs
 

Marketingmanagement und Onlinemarketing
(PStO 2021; AMK, u. a.)

  • Exam form: Written examination performance (duration: 60 Min.)
  • Examination date: 25/09/2024, 09h00 - 10h00, H-Hs
 

Medienmarketing
(PStO 2021; MW, WIW, WI, TBWL)

  • Exam form: Written examination performance (duration: 90 Min.)
  • Examination date: 25/09/2024, 09h00 - 10h30, H-Hs


Service Marketing
(PStO 2021; MW, WIW, WI, TBWL)

  • Exam form: Oral examination performance (duration of the examination interview approx. 20 min.) in presence
  • Examination date: 17/07/2024, from 11h00, Oec 2014

Research

Our research focuses on aspects of service marketing, industrial and technology marketing. In addition, our research portfolio contains topics in international marketing and media marketing. Over the years, we have obtained extensive experience in cross-disciplinary research projects at the interface between marketing and engineering. As academic researchers, we value relevance, international reach as well as an effective knowledge transfer between academia and industry/society.
 

Research Profile

TU Ilmenau/Michael Reichel (ari)

Teaching

TU Ilmenau/Michael Reichel (ari)

For bachelor students, we provide courses of introduction to marketing, online marketing, service marketing as well as marketing for industrial goods and technologies. For master students, we offer a range of research-based courses of international service marketing, science and technology marketing, media marketing, and business-to-business marketing. In addition, our seminars invite students to get involved with current topics in marketing and marketing science and to develop their own pieces of research.
 

Courses

Team

Learn more about our team.

iStockphoto / metamorworks

Publications

iStockphoto
  • Jevtić, A.; Pezoldt, K.; (2023): "Digital Twins: Definition, Application Options in the Product Life Cycle and Marketing", Proceedings of the 60th Ilmenau Scientific Colloquium, September 4–8, 2023, Ilmenau/Germany.
  • Pezoldt, K.; Koval, A.: Internationales Marketing in Transformationsländern, München, 2023.
  • Lukicheva, T.; Pezoldt, K.; Veredyuk, O. (2023): Digital Labour Platforms as New Relational Structure: Principles, Characteristics and Development Drivers. In: Antonyuk, A., Basov, N. (Eds.): Networks in the Global World VI. NetGloW 2022. Lecture Notes in Networks and Systems, vol 663. Springer, Cham. https://doi.org/10.1007/978-3-031-29408-2_9

all Publications

Contact

Meike Barnickel
Management Assistant

+49 3677 69-4080

mar-wm@tu-ilmenau.de

Office hours: Monday to Friday: 9 a.m. – 1 p.m.