Publications

Department publications from 2015

All data can be searched via the browser search. To do this, click on "Show All" at the end of the page on the left and use the search function of the browser with CTRL F.

Publications of the department as of 2015

Pezoldt, Kerstin;
Technologičeskie i prirodnye faktory meždunarodnoj marketingovoj sredy. - In: Meždunarodnyj marketing, (2019), 2.4., Seite 63-67

Pezoldt, Kerstin;
Social&softcy;no-kul&softcy;turnye faktory i rešenija meždunarodnogo marketinga. - In: Meždunarodnyj marketing, (2019), 2.3., Seite 57-63

Pezoldt, Kerstin;
Meždunarodnyj marketing: opredelenie i soderžanie. - In: Meždunarodnyj marketing, (2019), 1.1., Seite 15-23

Lukičeva, Tat&softcy;jana A.; Pezoldt, Kerstin
Stimulirovanie sbyta, pablik rilejšnz (PR), direkt-marketing i ličnye prodaži v sisteme marketingovych kommunikacij. - In: Marketing, (2019), 14.2., Seite 314-323

Lukičeva, Tat&softcy;jana A.; Pezoldt, Kerstin
Struktura i osobennosti kommunikativnogo kompleksa v sovremennom marketinge. - In: Marketing, (2019), 14.1., Seite 311-314

Molčanov, Nikolaj N.; Pezoldt, Kerstin
&ptbov;Evoljucija razvitija marketinga, sovremennye koncepcii marketinga. - In: Marketing, (2019), 1.3., Seite 20-26

Molčanov, Nikolaj N.; Pezoldt, Kerstin
Suščnost&softcy; i funkcii marketinga. - In: Marketing, (2019), 1.1., Seite 13-18

Vorob'eva, Irina V.; Pezoldt, Kerstin; Sutyrin, Sergej Feliksovič
Meždunarodnyj marketing : učebnik i praktikum dlja bakalavriata i magistratury. - Moskva : Jurajt, 2019. - 397 Seiten ISBN 978-5-534-02455-5
Literaturverzeichnis: Seite 397-398

Markscheffel, Bernd; Haberzettl, Markus
Sentiment analysis of German emails: a comparison of two approaches. - In: DATA 2019, (2019), S. 385-391

Rochyadi-Reetz, Mira; Löffelholz, Martin
A pressing tale of two countries: comparing the media systems of Indonesia and Germany. - In: Media and Transformation in Germany and Indonesia: asymmetrical comparisons and perspectives, (2019), S. 31-48

Page 73 of 151 (⋎ Show All )