The role of IT-management in the digital transformation of Russian companies. - In: Forsajt, ISSN 2312-9972, Bd. 12 (2018), 3, S. 53-61
https://doi.org/10.17323/2500-2597.2018.3.53.61
Les relations entre terrorisme et médias du point de vue des SIC allemandes. - In: Les cahiers du journalisme, ISSN 2118-7169, Bd. 2 (2018), 1, S. R83-R92
http://cahiersdujournalisme.org/V2N1/CaJ-2.1-R083.html
The economics of social media (super-)stars: an empirical investigation of stardom and success on YouTube. - In: The journal of media economics, ISSN 1532-7736, Bd. 31 (2018), 3/4, S. 75-95
A new type of superstars developed with the rise of social media markets: social media superstars (SMS). The economic literature on the superstar phenomenon provides empirical evidence on different types of stars, above all athletes and musicians. This paper presents the first empirical work on SMS with original data from YouTube. Using various econometric techniques, we analyze a unique sample of 200 YouTube stars out of four different video categories to shed light on this new phenomenon. Beyond applying classic economic concepts on superstars by Rosen, MacDonald, and Adler, we contribute to extending the literature toward attention economics and the concepts of audience building (audience attraction and maintenance). In our empirical analysis, we find evidence supporting an inverse U-shape influence of upload frequency on the success of SMS. Moreover, we find empirical evidence that the duration and experience in the market have a significant influence on social media success. Eventually, we derive implications for superstar theory, SMS management, service providers, and advertisers.
https://doi.org/10.1080/08997764.2020.1849228
Absolventinnen und Absolventen der Fakultät für Wirtschaftswissenschaften und Medien an der TU Ilmenau berichten über Ihre Erfahrungen im Studium.
https://www.youtube.com/watch?v=rWBbUB8uETA
Nalogoobloženie dorožnogo dviženija v Germanii: sovremennye problemy i plany reformirovanija :
Road traffic taxation in Germany: the present system, its problems and a proposal for reform. - In: Journal of tax reform, ISSN 2414-9497, Bd. 4 (2018), 1, S. 57-72
http://dx.doi.org/10.15826/jtr.2018.4.1.045
Betriebsratswahl 2018: gesetzliche Rahmenbedingungen und Fehlerquellen. - In: Praxishandbuch Arbeitsrecht, 2018, Teil 2, Kapitel 9, Seite 1-26
156. Aktualisierungs- und Ergänzungslieferung Februar 2018
A literature analysis for the identification of machine learning and feature extraction methods for sentiment analysis. - In: ICDIM 2018, (2018), S. 6-11
https://doi.org/10.1109/ICDIM.2018.8846980
Distant but within sight : firm-level evidence about productivity gaps between Germany and France. - [Erscheinungsort nicht ermittelbar] : ISIGrowth, 2018. - 1 Online-Ressource (50 Seiten). - (ISIGrowth working paper ; 30/2018)
The study investigates differences in firm productivity levels between France and Germany within the manufacturing sector. In addition, it analyzes the possible asymmetric effect that the Great Recession had on firm productivity in both countries. Our results reveal a systematic productivity advantage of Germany over France in the manufacturing industry over the period 2003-2013. This is explained by a lead of Germany over France in almost every sector considered. At the same the productivity gaps have significantly narrowed down over time. This result is explained both by a better performance of French firms in every sector and by a deterioration of German firms in some sectors, especially after the Great Recession.
https://doi.org/10.22032/dbt.39503
Technological spillovers, product market rivalry and R&D investment. - Vabonne : GREDEG, 2018. - 1 Online-Ressource (38 Seiten). - (GREDEG working paper ; No. 2017-34)
https://halshs.archives-ouvertes.fr/halshs-01948361
Wie funktioniert Werbung und was hat das mit YouTube zu tun?. - In: Kinderuni Ilmenau 2018, (2018)