Hochschulbibliographie

Stöhr, Annika; Noskova, Victoriia; Kunz-Kaltenhäuser, Philipp; Gänßle, Sophia; Budzinski, Oliver
Happily ever after? - vertical and horizontal mergers in the U.S. media industry. - Ilmenau : Ilmenau University of Technology, Institute of Economics, 2019. - 1 Online-Ressource (42 Seiten). - (Ilmenau economics discussion papers ; vol. 25, no. 126)

This paper provides an economic analysis of recent vertical and horizontal mergers in the U.S. industry for audiovisual media content, including the AT&T-Time Warner and the Disney-Fox mergers. Using a theory-driven approach, we examine economic effects of these types of mergers on market competition, focusing on digital media content distribution. In doing so, we address three research questions: (i) Is the current development of analyzing industry with its recent merger activity concerning? (ii) Would vertical or horizontal integration be more preferable for overall welfare and competition in this industry? (iii) What are implications for antitrust policy? We conclude from our analysis that in the already highly horizontally concentrated U.S. market for audiovisual content the process of further vertical integration creates concerns from a competition policy perspective. Moreover, even though horizontal concentration on some of the market stages may be anticompetitive as well, vertical integration is likely to be more harmful. As a consequence, we recommend a stricter approach to vertical merger control in this industry, as well as a more active abuse control against already vertically-integrated media companies.

http://hdl.handle.net/10419/197995

Jöckel, Sven; Schumann, Christina
Spielen im Netz : Online-Spiele als Kommunikation. - In: Handbuch Online-Kommunikation, (2019), S. 507-527
Literaturangaben

Budzinski, Oliver; Lindstädt-Dreusicke, Nadine
The new media economics of video-on-demand markets: lessons for competition policy
Updated version. - Ilmenau : Ilmenau University of Technology, Institute of Economics, 2019. - 1 Online-Ressource (50 Seiten). - (Ilmenau economics discussion papers ; vol. 25, no. 125)

The markets for audiovisual content are subject to dynamic change. Where once "traditional" (free-to-air, cable, satellite) television was dominating, i.e. linear audiovisual media services, markets display nowadays strong growth of different types of video-on-demand (VoD), i.e. nonlinear audiovisual media services, including both Paid-for VoD like Amazon Prime and Netflix and Advertised-financed VoD like YouTube. Competition policy decisions in such dynamic markets are always particularly challenging. The German competition authority was presented such a challenge when, at the beginning of the 2010s, German television providers sought to enter online VoD markets with the help of cooperative platforms. We review the antitrust concerns that were raised back then in an ex post analysis. In doing so, we first discuss the dynamic development of the German VoD markets during the last decade. In the second part of this paper, we derive four aspects, in which the previous antitrust analysis cannot be upheld from today's perspective. First, relevant implications of modern platform economics were neglected. Second, some inconsistencies in the assessment of the two projects appear to be inappropriate. Third, the emerging competitive pressure of international VoD providers was strongly underestimated. Fourth, the question of market power in online advertising markets looks very different at the end of the decade.

https://www.db-thueringen.de/receive/dbt_mods_00038526

Gossel, Britta;
Wissenschaftliche Studie: Quo Vadis Journalistenausbildung : eine empirische Studie zur Journalistenausbildung aus Sicht junger Journalistinnen und Journalisten. - In: Quo Vadis Journalistenausbildung?, (2019), S. 7-68

Schulte, Julian; Feldkamp, Niclas; Bergmann, Sören; Nissen, Volker
Knowledge discovery in scheduling systems using evolutionary bilevel optimization and visual analytics. - In: Evolutionary multi-criterion optimization, (2019), S. 439-450

https://doi.org/10.1007/978-3-030-12598-1_35